grow & manage your audience

overview : growing your audience : campaigns & delivery : tracking your response

With Brand Mailman’s audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign.

You'll start by importing your current house lists into Brand Mailman (it's quite easy), and connecting your Brand Mailman audience groups to your website using personalized signup screens (or using an advanced API, should you be the advanced-API type). Then you'll let Brand Mailman go to work, handling bounces and opt outs, spotting formatting issues, protecting against duplicates, and making sure your lists are always safe, secure and accurate. It's possible Brand Mailman may wax your van. You seem like a van person.

Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

A brief Q&A about getting started with Brand Mailman:

• Your Brand Mailman lists are self-cleaning: whenever formatting or delivery issues are spotted, we'll pull those members out of your active roster and into an error bin for easy follow-up.
• Use Brand Mailman’s standard menu of member fields to create your database, or turn this into your master marketing database by creating your own custom fields.
• Then organize your members into groups, or segment them dynamically by location, demographics, and any of the information you're collecting and storing.
• Your customizable signup screen lets people sign up for your emails right from your Brand Mailman campaigns and website. You'll customize the signup, the thank-you screen and the confirmation email that's sent. Need more than one signup screen? Create as many as you like.
• Your subscribers can manage their own preferences from the bottom of your campaigns, allowing your audience to help you keep up to date with changing email addresses and interests.
• Add subscribers en masse using Brand Mailman’s smart import, and Brand Mailman will clean the incoming lists to spot trouble and safeguard against duplicates. Your database has grown since your last import? No problem - tell Brand Mailman to add the new people or to update all of your member information based on your latest file.
• Brand Mailman’s TrueRemove® service automatically handles opt outs for you and makes sure they're taken care of instantly and permanently. And with Brand Mailman, you'll never see a bounce message. You'll just see the detailed report of who bounced and what kind it was.
• Oh, and you can easily export your audience lists to your computer at any time.